Facebook Credits Policy Raises Developers' Hackles
With Credits, Facebook automatically receives a 30% cut whenever consumers make a purchase with the currency. This has raised fears among some smaller developers about the viability of their businesses' future.
During a presentation at the Inside Social Apps InFocus 2011 conference in San Francisco on Tuesday, moderator Eric Eldon asked Deb Liu, a platform marketing manager at Facebook, to address these concerns.
"Every single day we know developers get to choose between our platforms and another platform," she said, a response that generated laughter and jeers from the audience, which was well-aware of Facebook's overwhelming dominance in the social media arena.
Added Liu, "We want to make Facebook the most attractive place to invest, and keep users with credits in their pockets."
There is a plus side to Facebook's recent move, said Rick Thompson, co-founder of Playdom, a social media games developer acquired by Disney in 2010. Speaking on a panel at the Inside Social Apps conference, Thompson said the decision shows Facebook is "addicted" to social media gaming and will keep investing in this area of its business.