Wednesday, October 12, 2011

Zynga breaks free of Facebook, lauches Zynga Direct

Zynga Inc. moved to reduce its reliance on Facebook Inc.'s social network, saying Tuesday it will start distributing its games directly to users online or on mobile phones.

The San Francisco social-games maker, which in July filed for an initial public offering that could value the company at $20 billion, has long depended on Facebook's platform. Zynga games such as "FarmVille" and "CityVille" are played on Facebook by 230 million monthly users.

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