They’re doing all sorts of things to sell movies these days.
Universal made its money off the critically-derided “Johnny English,” a few years back. Yes, its failure in the US and the poor reviews worldwide led Rowan Atkinson to consider retirement back in 2003. But he didn’t.
And there’s a new Johnny English opening Friday (also under a deluge of bad reviews). So why not plug “Johnny English Reborn: by offering the first film, for free, online, to folks who friend the clumsy spy on Facebook? You have to have Facebook credits to rent it (30 FB credits) during a 48 hr window. Has Social Cinema, the application, arrived?
Have you been piling up those Facebook credits playing, what is it, Farmville, MafiaWars or whatever?