Monday, October 10, 2011

Whose 30% is it? Apple wins financial standoff vs. Facebook

Facebook said today that those in-app apps won’t be able to use the Facebook Credits system as their payment mechanism when running on Facebook’s app for iPhone or iPad. That means they’ll work instead through Apple’s native iOS payments system, where Apple takes a 30% cut.
Here’s the thing: We also know that Facebook takes a 30% cut from Facebook Credits purchases, as detailed by Zynga in its financial documents. So if Facebook implemented Facebook Credits in its iOS apps, it would have been in a position to supersede Apple as the toll collector for purchases related to this new subset of apps.

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