Tuesday, October 18, 2011

Using Facebook Credits as Ecommerce Sales Incentives

As experienced merchants know, passion, emotion and a sense of excitement drive online consumers to make purchases. But marketers and businesspeople have overlooked one activity that makes consumers especially passionate: playing games on Facebook and other websites. If you think this is a casual activity that can't be monetized, consider the company Ifeelgoods.com: this marketing and technology firm, which describes itself as a "digital goods incentives provider," recently received $6.5 million in funding to give retailers a way to drive sales and build followers by offering a popular virtual currency: Facebook Credits.

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